Developing Directions and Highlights
In the fast-changing global environment, how the government and businesses control the industry developing trend, use the industry policies to coordinate with business operating layouts, make good use of industry analyzing, strategy planning, knowledge managing and operating models innovating, helping businesses occupy the key position of the division of work in the global industry in order to drive the economic development of the country has become the most important point that businesses and governments of each country which are faced with the highly competitive environment in the 21st century commonly put emphasis on. Therefore, the establishment of the Master Program in Strategy and Development of Emerging Industries is expected to cultivate professional personnel of emerging industry strategy planning and operating management for businesses and the country and enhance the power of research and practice in the field of emerging industries. By participating in related research plans through taking the Master Program, students are able to have a broader global vision. Especially that Taiwan is facing the transformative development of industries, hoping that with a deeper study, students would be able to contribute what they have learned to academic research or practical business in the field of emerging industries after graduation. The Master Program is set based on the research power of teachers in each department of College of Management in the field of emerging industries, combining cross-field teachers of international business management, finance, information management, economics, tourism and leisure, and restaurant management, setting Industry 4.0, Finance 3.0, cross-border e-commerce, Big Data as the four main developing directions of the Master Program.
1. Industry 4.0:
Industry 4.0, the High-Tech Strategy promoted by the German government, mainly uses the Internet of Things and internet services to reform the production process. According to Germany’s Industry 4.0 report, every production link and every operating equipment in the future intelligent factories possess independent abilities and is able to finish the production operation. Also, every equipment is able to mutually communicate, immediately monitor the surrounding environment, find the problem and solve it at any time, and possess a more flexible and elastic production process to respond to different product demands of different customers. To realize “intelligent factories”, the Internet of Things uses an inductor to obtain data, and find all kinds of related applications after analyzing. The key technology behind is the Big Data. The key to the improvement from “automation” to “intelligence factories” of manufacturing is “prediction”. The analyzing function of Big Data makes it possible to find the cycle of incidents from historical data, and then predict the occurring of malfunction. Network communication, electric appliances and telecommunication companies such as Intel, Cisco, GE, IBM and AT&T composed of the Industrial Internet Consortium (IIC), planning to connect all the intelligent devices, industrial machines, personnel, process and data through establishing an open, interworking and standardized Industrial Internet of Things intelligence system in order to decrease the human efforts, time and operating complexity of industrial application in the future. These improvements of the production process enable the manufacturing industry to get closer to customers and to respond to the fast-changing market. “The reason why now the production cycle is shortened to from three months to half a year is that the market is changing too quickly. Products cannot be massively manufactured, but have to be adjusted after observing the market instead. Chien-Lun Liu gave an example, no matter clothing industry or electronic device industry it is, there is a necessity to set customers as the direction of manufacturing. Consumer Electronics industry is especially urgent, production, delivery, stocking are almost the keys to winning the bloody war. “If products cannot be delivered, the market disappears.” In addition, the uprising technology of the cloud decreases the initial costs, and even allows startups to quickly rise at zero cost, giving strong pressure to the existing businesses. Then how to cut the original scale, or how to use the cloud to let yourself become as quick and elastic as startups become an important issue in the era of Internet of Things. The Master Program in Strategy and Development of Emerging Industries does not put the most emphasis on the study of Industry 4.0 but expect that everything to be connected, factory equipment enabled to mutually communicate, and the production process to be more effective. This means the era of “small amount of diversity” and “customization and speed” has come, and executive managing personnel is urgently needed. Through the establishment of the Master Program and the teachers from each department of the school’s College of Management, excellent personnel can be cultivated, and let the foundry industries in Taiwan connect with the market directly. Only managers who are able to respond to the market flexibly have the chance to become the winners in the era of Industry 4.0.
The so-called “Bank 3.0”, or “Digital Bank”, is a new model which surpassed Bank 2.0 and online credit card payment. Using FinTech, customers are able to do different financial trades by using all kinds of portable devices, portable paying methods, and Apps. They won’t be limited by bank channels and cash/check payments. Banks have to integrate with portable technology through cross-channels, to let customers do all the trading reservations and inquiries, even cooperate with the bank and apply for financial products with interest/exchange rate. Only delivery and authentication must be made in the practical channel, grasp customer’s demands by analyzing data, to create the best financial managing and consuming experience for customers. In the era of the digital bank, the most important part of the marketing model is “customization”, different from the previous Law of Large Numbers of consuming finance, using the same advertisement to offer regulated banking services through similar channels. The ones who can grasp the most of the customer’s dynamic behaviors, predict individual demands through Big Data, offer services and promote activities that meet individual demands through suitable channels or social media, at the same time assure that customers do not feel uncomfortable with the differentiated prices, win in the digital bank. The era of digital financial services has come, development and application of Big Data have become the prominence of the current finance industry. Through analyzing Big Data, it is able to observe customer’s demands and behaviors. Therefore financial personnel is not limited to financial professions, there is a necessity that personnel of reading and analyzing data, risk calculating, customer experience designing, customer behavior and psychology analyzing and social media operating devote their efforts. For the financial insurance personnel who want to join the team of Bank 3.0 or want to strengthen related training, through taking the Master Program in Strategy and Development of Emerging Industries, they can improve their professional skills and become the desirable personnel in the era of Bank 3.0!
Cross-border E-commerce has a very important strategic meaning in promoting the basic skills of economic integration and the globalization of trade. Cross-border E-commerce not only broke through the barriers between countries, led international trade to trading without borders, at the same time it is provoking the huge reformation of the global economic trade. For businesses, the model of open, multidimensional, multilateral economic and trading cooperation of Cross-border E-commerce greatly widened the path into the international market, and contributed greatly to the optimization of the allocation of resources and the mutual benefit between enterprises; for consumers, Cross-border E-commerce makes it very easy for them to get information from other countries and to buy inexpensive goods. Cross-border E-commerce is not only a platform war, a cash flow war, a logistics war, it is also a strength-fighting cultural war. Taiwan has many outstanding upstream B2B industries, delivery on time, good quality, high global market share, as veritable hidden champions; when these SMEs face industrial restructuring, Cross-border E-commerce becomes an important pipeline. Cross-border E-commerce is not just a purely technical trading platform, when industries in Taiwan cross the border, how do we respond to the oncoming cultural challenge in the new market? Have we cultivated related personnel to cope with it? This is the key to whether the issue of Taiwan’s Cross-border E-commerce can win. Therefore, while the Master Program focuses on Taiwan expanding Cross-border E-commerce, we hope to cultivate Cross-border E-commerce operating personnel and executive cadres for the society.
As we all know, big data is no longer simply the fact that the data is big, and the most important reality is to analyze Big Data, massive intelligent, in-depth, valuable information can only be obtained through analyzing. Given the growing complexity of the analysis of Big Data, the method to analyze Big Data is considered to be very important in the field of Big Data, it can be said that it is the decisive factor of whether the final information is valuable. Based on such understanding, we are willing to improve students’ professional skills and make them outstanding in various fields through the establishment of the Master Program in Strategy and Development of Emerging Industries.