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Research Center For Cultural And Creative Industries in The Asian-Pacific Region


The purposes of the Research Center for Cultural and Creative Industries in the Asian-Pacific Region are to conduct in-depth research on the cultural and creative industries, to help develop unique research programs in the College of Management, and to consolidate the research activities of NCNU.


About the Center

Foundational Purposes

The Center brings together professors within the College of Management with expertise in branding, marketing, econometrics, finance, and the cultural and creative industries to explore possible ways to foster the development of the cultural and creative economy.
The Center has completed a research project entrusted by the Presidential Office on the development of strategies and future plans for the cultural and creative industries. The Project explored the industry chains of thirteen cultural and creative industries, using statistical and econometric methods to analyze the development of the target industries. It also examines the cultural and creative industries from both macro and micro perspectives. The purpose of the project is to provide references to policy-making in hopes to bolster the cultural and creative sectors in Taiwan.
The Center is also involved with the Collaborative Research Project organized by the Ministry of Economic Affairs to conduct a practice-led research on cultural and creative business model analysis and trading platform establishment; it selected four of the thirteen cultural and creative industries in the previous research project to conduct further research on their industry chains. The Center has formed partnerships with four major industry research institutes, including National Taiwan Symphony Orchestra, National Taiwan Research and Development Institute, Taiwan Design Center, and Corporate Synergy Development Center. Additionally, the Center used qualitative research methods to interview business owners in related industries and analyzed business models and industry value chains in order to identify the influence of business models on business performance. The aim of the overall research is to facilitate the development of the cultural and creative industries.
NCNU formed a strategic alliance with National Taiwan Symphony Orchestra on February 1, 2010.


Projects Participated in

Project Names


Funding Amount

Project for the Development of Strategies and Future Plans of the Cultural and Creative Industries (entrusted by the Presidential Office)




300,000 NTD

The Collaborative Research Project of the Cultural and Creative Industries Business Model Analysis and Trading Platform Establishment, Ministry of Economic Affairs



11,000,000 NTD



Center Personnel


Jih-Hsin She

Professor of Department of International Business Studies

Deputy Director(Researcher)


Lin Lin

Dean of the College of Management and Professor of Department of Finance

Deputy Director (Researcher)


Chien-Hsiung Cheng

Professor and Department Chair of Leisure, Tourism, and Hospitality Management

Deputy Director (Researcher)


Hung-Yu Chien

Professor of Department of Information Management

Deputy Director (Researcher)


Chien-Liang Chen

Professor of Department of Economics

Associate Researcher


Yo-An Huang

Department Chair and Associate Professor of International Business Studies

Associate Researcher


Ming-Liang Yeh

Assistant Professor of Department of Leisure, Tourism, and Hospitality Management

Associate Researcher(Promoter)


Shu-Hui Chi

Associate Researcher


Kang Pan

Director of Want Culture Weekly / Ph.D. Student at the School of Arts, Peking University

Associate Researcher


Kuo-Hua Yu

Assistant Professor at Taipei National University of Arts / Ph.D. Student at The School of Arts, Peking University / Former CEO at National Culture and Arts Foundation

Contact Information


ADD:   R314 Research Center for Cultural and Creative Industries in the Asian-Pacific Region,   College of Management, National Chi Nan University

No. 1, Daxue Road, Puli Township, Nantou County, Taiwan  54561

Tel: 049-2910960#4631